Welcome Pre-event Meeting at 7 p.m * Sponsored by GRAHL software design   Please ask for the tables for the ESWC. * Everyone pays for his own food and drinks beyond the sponsored ones which will be pointed out at the event in detail. Please send a short note to info <at> euroconference.info so that we can figure out the rough number of seats we need.   Conference and Sponsors`facilities of the ESWC 2012

 

 

 

 

Kai Boyd CEO
deal united GmbH

Pimp your App! An innovative way of monetizing

 

Free vs. Paid apps? or paid content? The landscape of monetization models in the mobile app business is diverse.From his online gaming-based experience of monetization Kai Boyd from deal united GmbH will give you an insight of different models of app monetization as well as the different buying behaviours in app stores. He'll also point out his payment solution Pay by Shopping Mobile that has been released recently.

 

Mykola Rudenko - Appvisor

The PAD 4 specification, the new official PAD repository and the PAD platform

-- Lunch break -

Iulian Brayer - Avangate
ISVs Transition to SaaS: Challenge or Huge Opportunity?

In this presentation Iulian will speak about the whys and how to have a smooth transition to SaaS and subscription models. Iulian will guide you through the steps that you can to take when transitioning from lifetime traditional business models to subscription billing. And the most important question that will be answered is how to have a global unified customer experience across any channel via any business models.

Dave Collins - SoftwarePromotions

Website Dissection

Dave Collins has worked with over 500 companies and 1,100 websites from over 40 countries. When it comes to websites he knows what works and what doesn't. Dave will apply over 15 years of experience to your website - if you're prepared to face brutally honest criticism, constructive advice and a little potential humiliation in front of everyone else!

 

Rüdiger Kügler - WIBU- SYSTEMS
Trends in Software (Online) Activation

* Which properties of a PC should be used to bind a software to a PC?
* Comparison between PC bound licenses and floating licenses in a network
* How to integrate Software Activation into my software?
* How to integrate Software Activation into my eCommerce Solution?
* How to offer an Offline Activation? Via File or via Phone?
* Online Activation: Make or Buy?
* Aspects about security when hosting Online Activation services
*  Pitfalls I should avoid when creating my own Online Activation
* Long-term aspects of Online Activation

Christian Huntgeburth
Director MyCommerce EMEA & India
Increase Brand Awareness through Social Media and SEO

 

Alwin Hoogerdijk & Sytske Hermans from
Collectorz.com

"Brain picking session"

Everything you always wanted to know about
software/marketing/running your business/* but were afraid to ask.

 

 

Adrian Grigore - LogMyTime

Cross-platform smartphone app development

While the mobile market can be very lucrative, it is also more fragmented than the traditional PC market. Each platform has it's own technology and requires a separate implementation of your
app. Adrian discusses different ways to tackle this challenge and shares his experience with building a cross-platform mobile app.

Michael Kranawetter
Microsoft CSA (Chief Security Advisor)

Software Security Incident Response Process

 

What happens within Microsoft in terms of Software vulnerabilities?

° Details about Software Vulnerabilities
° Process within Microsoft
° Mitigations

 

-- Break --

Benjamin Ronnenberg
Effective monetization of downloads

From his longtime experience with Softwareload.de and at Computerbild.de Benjamin will point out options how to improve download numbers and how to find the most effective ways to monetize these downloads.

Dave Collins - SoftwarePromotions

Google AdWords: turn the tables on Google

 

Most AdWords accounts are wasting money and opportunity with the advertiser never realising it. Dave has been working with Google AdWords for twelve years, and has been responsible for millions of dollars in ad spend for hundreds of companies from all over the world. Dave estimates that approximately 99.6% of the AdWords accounts that he's seen are wasting money and/or opportunities. Dave's presentation will focus on raising awareness and providing you with the tactics and techniques you need to turn AdWords into an incredibly profitable machine.

 

-- Break --

Gregory Menvielle - Pyrasolutions
Practical advice about selling software overseas for SMBs and ISVs.

 

Tips and tricks from the trenches on how to clear the hurdles.

 

Making your software ready for the international market is the easy part. Selling it to an international crowd is more complex. As small companies, we cannot rely on large international offices to solve our sales and marketing questions. We will go over specific examples and hurdles to clear to make sure customers yearn for your product regardless of where they live.

 

Networking-Dinner by the ESWC at the Conference Hotel *

*/+Event- und Networking-Dinner-Conditions: At 07:30 pm on Saturday and at 08.:00 p.m. on Sunday until latest 11:00 p.m. there will be the networking dinner at the Conference hotel. These two networking dinners (with one beverage) are included with the full conference registration.

 

After this networking dinners there will possibly be additional events that are free to access for all participants.

 

These events are either planned and payed for in coordination with a sponsor or solely by the ESWC e.V. If planned by the ESWC e.V. you pay what you eat or drink (especially at the Friday Pre-Event). The relevant sponsor or the individual participant at events where you pay what you eat or drink is responsible for the event itself. No member of the ESWC e.V. or member of the board can be made responsible in any legal form. All legal claims towards the ESWC e.V. or any appointed representative of the ESWC e.V. concerning personal or injury or damage or loss of property or belongings, or due to natural catastrophies, accidents or terrorist actions - are excluded. By taking part in these events every individual participant and any company or business entity declares its consent to these conditions. Any registered participant may take part in these events. Additional persons (friends, spouses, partners, family etc.) receive - on written request - an access badge free of charge, that is exclusively valid only for the concerned event. Only through this written note the participation of additional persons is possible. Please register additional persons until October 15, 2012 by writing to event <at> euroconference.org. Please keep the confirmation by the ESWC in printed form with you. Thank you very much for your understanding.!

*The compilation of our schedule is an evolutionary process in its best sense, since it is open to suggestions and ideas of creative people like you. Therefore changes and alterations to this schedule may happen without further notice.

 

Current version as of November 22, 2012

 

Speaking proposals for the 12. European Software Conference are open for any qualified speaker. We need a short outline, a topic and a three-liner text. Please note that we do not pay for travel or hotel expenses and expect any speaker to register.

 

Please send your application to: software <at> email.de.

 

Looking forward to your ideas!

 

David Boventer

Founder and President ESWC

 

 

 

Sulamita Garcia is Technical Marketing Engineer for Europe at Intel Developer Relationship Division Program, supporting developers to create engaging applications using newest technologies. She has been working at Intel since 2007, and prior this position she was Open Source Community & Strategy Manager for Latin America and later Open Source TME . She has a long time experience with open source projects and communities. Lately, she is also engaged in User Experience Research and Psychology.